ABOUT US
ABOUT CROWD CONTROL
Crowd Control is a brand partnerships agency built for the now — where culture moves fast, and brands can’t afford to show up the same old way.
We’re here to shape culture with brands that belong.
In a world flooded with logo slaps and one-off sponsorships, Crowd Control believes in building meaningful cultural moments. We don’t just plug brands into events — we engineer experiences, stories, and communities where the audience genuinely wants them to belong.
From live entertainment to digital collaborations, from music festivals to youth culture platforms — Crowd Control bridges the gap between what brands want to say and what audiences actually want to feel.
We don’t follow trends.
We design the spaces where they begin.
ABOUT THE FOUNDER
With over 16 years in media and live entertainment, Bikram Bindra has sat on both sides of the partnership table — as a brand strategist and as a cultural architect.He’s helped shape some of India’s most iconic cultural experiences — from building Vh1 Supersonic to driving partnerships across NH7 Weekender, Magnetic Fields, Echoes of Earth, and Sunburn. A career highlight? Being on the founding team of Lollapalooza India, one of the biggest music festivals the country has ever seen.Before starting Crowd Control, Bikram spent years leading brand narratives at Viacom18, JioSaavn, Reliance Brands, and Aditya Birla Capital — understanding firsthand how the right partnerships can transform brand identity.At Crowd Control, he’s using that experience to rewrite the playbook — building brand partnerships that don’t just sponsor culture, but shape it.